Now Ultra Omega-3 - 500 Epa / 250 Dha - Softgels Best Deal

Now Ultra Omega-3 - 500 Epa / 250 Dha - Softgels Best Deal

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Fish oil supplements are hard to shop for. On the one hand there are inexpensive low quality fish oils of the type you find in the supermarket that contain little of the two fatty acids - EPA and DHA - that are responsible for fish oil's cardiovascular and psychiatric benefits.

On the other hand there are high-quality brands like Nordic Naturals which are very expensive but also have very high amounts of EPA and DHA.

When ordering my Omega 3 supplements from Amazon this time around I wanted to find out whether it would be cheaper per unit of DHA/EPA to buy lots of low quality fish oil or just a few bottles of the high quality stuff.

So I made up a simple excel sheet to calculate the price per unit of DHA/EPA using prices on Amazon in late June 2011. What I found out was surprising.

Cost per gram of EPA + DHA:

Nordic Naturals Omega-3 Formula, 180-Count: $0.39

Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels: $0.30

Ultimate Omega Liquid by Nordic Naturals - 8 Fluid Ounces: $0.47

Kirkland Signature Enteric Coated Fish Oil Omega 3 1200 MG Fish Oil, 684 MG of Omega 3 Fatty Acids, 180 softgels (Pack of 2): $0.15

Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count: $0.10

First, I was surprised that the liquid product was actually more expensive than the capsules since I had always assumed the more concentrated the product the cheaper it would be in the long run. Not so.

Also surprising is that the NOW Foods product is 4 times cheaper than the Nordic Naturals brand per unit of DHA/EPA and 50% cheaper than Kirkland Signature's product.

So, I ordered the Now Foods and after a week I can say I'm very happy. The capsules are large and may be difficult for some people, but no problem for me. (Nordic Naturals are smaller and easier to swallow).

One issue with all nutritional supplements of course is the accuracy of the labeling. Companies are not required to prove their products actually contain the advertised amounts of the supplement. Obviously with a product so much cheaper than its competitors, that was a concern with this brand. But after a week on it I feel the same effects as I have with Nordic Naturals in the past, so subjectively at least the amounts advertised seem accurate.

I've noticed no burping, and the capsules seemed super well sealed. According to NOW's website its fish oil is molecularly distilled and thus free of contaminants.

In my mind there's no need to go for a product that is 3 to 4 times more expensive unless you really cannot swallow a largish pill.

Also worth mentioning is that the high ratio of EPA to DHA is ideal for those using omega 3s for psychiatric conditions like depression and works fine for those looking for the cardio benefits.
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Now Ultra Omega-3 - 500 Epa / 250 Dha - Softgels Overview

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Now Ultra Omega-3 - 500 Epa / 250 Dha - Softgels Detail

Flavor: (500 EPA / 250 DHA) | Size: 180

• Product Dimensions: 3 x 3 x 5.4 inches ; 4.8 ounces
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
• Origin: Made in USA
• ASIN: B000SE5SY6
• UPC: 733739016621
• Item model number: NOWfish

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